Comeback card

PurePrime

Registration cancelled per USPTO on Dec 5, 2025

Status may change

Comeback idea

A low-VOC primer and paint-prep line for home renovators and weekend DIY projects.

The write-up

PurePrime turns a simple primer into a clean-air promise for every room, and it's ready for a second act. Homeowners are looking for lower-odour, water-based prep products for bedrooms, nurseries and small apartments, and a focused primer line fits that demand well. The name is up for a fresh start, and here's how you'd relaunch it: a small range of low-VOC wall and wood primers in refillable tins.

AI-assisted write-up. Can be wrong. Not advice. We review editorial cards in batches and spot-check them.

Registration cancelled per USPTO on Dec 5, 2025; check that the name isn't still in use (common-law rights) before you build; not legal advice.

The USPTO record

USPTO status
Registration cancelled per USPTO on Dec 5, 2025 · code 710 (Cancelled, Section 8)
Registration date
May 19, 2015
Filing date
Mar 18, 2014
Registration no.
4737673
Serial no.
86224182
Goods & services
primers
Owner as listed with the USPTO
  • PureColor, Incorporated
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Status may change. The USPTO can reinstate a cancelled or expired registration, for example on a petition filed within 6 months, so this record could change. We re-check, but always verify the current status in TSDR.

FAQ

Is the PurePrime name free to use?

We can't tell you that. A cancelled or expired registration does not mean a name is free; someone may still be using it (common-law rights). Verify the record in TSDR and consult a trademark attorney before you build.

When did the PUREPRIME registration end?

Registration cancelled per USPTO on Dec 5, 2025. Status may change.

Can the registration come back?

Yes, it's possible. The USPTO can reinstate a registration, for example on a petition filed within 6 months, so always check the current status in TSDR.

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